Archives for November 9, 2020

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UK indie brand MuLondon eyes growth to deepen ‘positive impact’ on society and environment

09-Nov-2020

By Kacey Culliney

UK indie skin care brand MuLondon will continue its stand for environmental and societal change, expanding slowly to drive a bigger impact in the beauty category, its founder says.

TikTok: ‘About a year ago, we weren’t really taken seriously in the beauty space’

09-Nov-2020

By Kacey Culliney

Video-sharing platform TikTok is a promising space for beauty brands – big and small – to build up meaningful communities and consumer buzz in an increasingly saturated market, say the company's brand partnership managers.