News & Analysis on Cosmetics Innovation
Beauty shoppers are responding much better to playful online promotions amid the ongoing COVID-19 crisis because they’re looking for fun, says the founder of an e-commerce promotion tool.
The beauty and personal care world has faced significant upheaval on a global scale during the ongoing novel coronavirus (COVID-19) pandemic, but it has also emerged as resilient and innovative despite consumer and retail trends morphing at great speed.
Japanese cosmetics conglomerate Shiseido Company has announced a refill service for its flagship serum and a new planet-friendly lip palette with the launch of its new Sustainable Beauty Actions (SBAS) initiative.