News & Analysis on Cosmetics Innovation
International beauty major L’Oréal has reported a global sales rise for the third quarter of 2020 despite operating in a market still reeling from COVID-19, though Western Europe sales declined.
Special Edition: Personalised beauty in a digital revolution
The beauty industry must stretch towards futuristic business models that merge smart labs, digital clinical trials and rich data collection if personalised cosmetics is to truly take off, say researchers.
Technology needs need to be the new normal for cosmetics brands when delivering retail-tainment – to simultaneously enhance the customer experience and ensure their safety amid the COVID-19 pandemic, insists a senior exec at Lancôme.