News & Analysis on Cosmetics Innovation
The Middle East is defined as one of the world’s fastest-growing beauty markets, buoyed by strong purchasing power and high international brand engagement, but what names are ahead of the pack?
In 2020, skincare, self-care, clean beauty, and probiotics are all quite buzz-worthy in the beauty marketplace. And while TULA Skincare fits into all of those categories, the brand hopes to direct consumer attention elsewhere with a new empowerment...
Australian natural beauty brand Subtle Energies is optimistic that with changing regulations it will be able to expand its business and tap into the emerging trends in China.