Archives for September 1, 2020

Special Edition: Natural ingredients & claims

Sweet find? Henkel files patent for saccharose natural hair styling formula

German personal care major has developed a hair styling blend with saccharose and starch that enables the complete replacement of synthetic polymers without impacting product efficacy.

DSM launches bio-sourced 1.3 propanediol with ‘microbiome-friendly’ certification

Royal DSM is commercialising a bio-sourced 1.3 propanediol (PDO) that it developed with French biochemical specialist Metex and has obtained a microbiome-friendly certification for the ingredient.

FEBEA contests ‘harmful cosmetics’ list published by French National Consumer Institute mag

The French Federation for Beauty Companies (FEBEA) has denounced the methodology used by consumer magazine 60 million de consommateurs to compile its list of ‘harmful cosmetics’.

Decoding behaviour: How beauty companies are deploying AI marketing tools to gain consumer insight

Beauty companies such as Estée Lauder, John Masters Organics and Neogence are increasingly using AI-powered marketing tools to identify patterns within consumer behaviour and then tailor their engagement with them.

Diverse skin is healthy skin: Shiseido study finds that sensitive skin lacks biodiversity in skin microbiome

A new research study by Japanese cosmetics powerhouse Shiseido has determined that sensitive skin has less diverse biodiversity compared to less sensitive skin.