Archives for August 12, 2020

In depth on sustainable beauty – The long read

The sustainable beauty rush: L’Oréal’s 10-year plan a real ‘step up’ - expert

L’Oréal is one big beauty brand setting out on a race to the top in sustainability, but the path ahead won’t be easy – particularly when targeting consumer-use impact, says an expert consultant.

Crowd support: Social commerce crucial for brands to overcome recessionary behaviours in pandemic economy

The adoption of social commerce is becoming more crucial for beauty brands as consumers are expected become more selective about their purchases amidst the economic fallout from the novel coronavirus (COVID-19) outbreak.