News & Analysis on Cosmetics Innovation
Using recycled plastics in beauty packaging comes with many regulatory and technical hurdles, but these can all be designed out with the right knowledge and collaborative effort, says the director-general of the UK Cosmetic, Toiletry and Perfumery...
Special Edition: Emotions and Wellbeing
Understanding consumers has long been the goal of any brand, but decoding emotion is extremely complex and requires the power of technology, says the founder of insights startup Spark Emotions.
Special Edition: Emotions and Wellbeing
The beauty and personal care industry has long advocated wellbeing and positivity and this messaging is now more relevant than ever with the ongoing coronavirus (COVID-19) pandemic, says Mintel.
Special Edition: Emotions and Wellbeing
Fragrance can communicate a sense of wellbeing and emotion in a way that no other element of a product can – its value is huge, says the president of the International Fragrance Association (IFRA).
Special Edition: Emotions and Wellbeing
Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.