News & Analysis on Cosmetics Innovation
SHOW WILL NOW TAKE PLACE IN OCTOBER FOLLOWING SECOND POSTPONEMENT
The organisers of in-cosmetics Global have now postponed the cosmetics trade show to October due to the steep escalation of the ongoing outbreak of Novel Coronavirus COVID-19 in Europe, particularly Spain.
Beauty brands cannot ignore the rising power of Generation Z and need to remain highly engaging in-store yet influential online to draw in the first truly ‘woke’ generation, says a branding expert.
The beauty maker and retailer’s new employee policy will ensure leave for parents company wide and is a move towards more equitable and inclusive benefits.
Today, the organizers behind in-cosmetics global have announced—in light of mounting coronavirus concerns in Europe—a postponement of this year’s event.
Swedish skintech brand Foreo has developed an upgraded model of its UFO facial mask priming device to incorporate full spectrum LED light and faster thermo-therapy for a highly customisable routine.
Japanese cosmetics company Shiseido has revealed a new sunscreen equipped with a protective film that can be strengthened by heat, sweat and water.