News & Analysis on Cosmetics Innovation
INDIE BEAUTY & WHAT BIG PLAYERS CAN LEARN
Indie beauty brands act fast, taking opportunities in spite of risk, and this gives them the edge over corporations tied down by committee structures, says the CEO of the British Beauty Council.
INDIE BEAUTY & WHAT BIG PLAYERS CAN LEARN
The creativity of passionate founders is indie beauty’s biggest strength, and with that comes a personal touch that big players can aspire to, say two marketing and branding experts.
INDIE BEAUTY & WHAT BIG PLAYERS CAN LEARN
Indie beauty has burst into the spotlight in recent years, bringing important brand values forward – areas big beauty can certainly draw inspiration from, says an indie beauty expert.