News & Analysis on Cosmetics Innovation
Brands looking to expand or launch into the Korean beauty market must consider baby boomers; a rising demographic interested in looking younger and seeking effective yet simple makeup, a study finds.
L’Oréal will launch its artificial intelligence (AI) at-home skin care device Perso globally next year and the beauty major says it plans to make the product accessible to all.
The makeup brand Tiila Abbitt founded in 2018 is educating consumers and setting a new standard for makeup packaging. Āether Beauty’s latest launch is “literally the only liquid lip component in all of Sephora that can be recycled.”