Kao launches sustainable packaging with hair care brand Guhl
In a sign that the Japanese beauty giant is keen to push forward its presence in Europe, Kao’s hair care brand in the region, Guhl, is tapping into rising demand for sustainable products.
News & Analysis on Cosmetics Innovation
In a sign that the Japanese beauty giant is keen to push forward its presence in Europe, Kao’s hair care brand in the region, Guhl, is tapping into rising demand for sustainable products.
We caught up with Emmanuelle Bassmann, founder of In-Trends, to hear how consumer beauty routines are evolving in 2019, and how brands can keep up.