Beiersdorf grows e-commerce presence in China
German personal care company, Beiersdorf, enters into a strategic partnership with a leading online retail platform for imports in China, NetEase Kaola.
Archives for May 23, 2018
Using culture as a marketing method
Storytelling is having a dramatic impact on how indie brands are crafting, communicating and connecting communities both online and offline. In this special focus on how Asia-Pacific brands of today are marketing themselves, we look at how culture is...
Personal care’s potential in tackling plastic pollution
Having taken a lead in reducing microplastic waste, and now potentially moving towards plastic-free wet wipes too, personal care has been an industry at the forefront of the ongoing move to reduce plastic pollution globally.
Anti-pollution and skin microbiome: Euromonitor expert on protection
Senior consultant, Maria Coronado Robles, explains whether either the science or the consumer appetite is there for anti-pollution or skin microbiome products.