Cosmetics 27: case study of a skin protection brand
Cosmetics 27 is one brand offering a key example of skin care that responds to western consumer appetite for protection and health-enhancing products.
Archives for April 10, 2018
‘Ageless’ beauty rather than anti-ageing: analysis of the segment
A decisive shift has taken place when it comes to the marketing around anti-ageing: the industry across the board is now seeing pressure to swap to more positive, healthy ageing messages.
Cosmetics 27: microbiome, anti-pollution, naturals and cosmeceuticals
We caught up with cosmetics brand leader Michele Evrard, founder of Cosmetics 27, on what makes successful skin care for a modern consumer base.
US consumers still learning about and loving skin care masks
Later this month, nugg, the popular indie skin care brand known as ‘The Face Mask Authority’, is adding peel-off masks to its product portfolio. To find out more about how this dynamic skin care niche is evolving, Cosmetics Design connected with that...