L’Oréal’s Aura Botanica: leading the way for prestige natural beauty?
L’Oréal describes its Aura Botanica as ‘the first range to reach such a high level of naturalness’: we take a look at the brand as a case study in prestige naturals.
News & Analysis on Cosmetics Innovation
L’Oréal describes its Aura Botanica as ‘the first range to reach such a high level of naturalness’: we take a look at the brand as a case study in prestige naturals.
Guest article
From augmented reality to animation and intuitive packaging, in this guest article, we get the top brand design predictions for the coming year.
Gareth Barker has been appointed President DSM Personal Care & Aroma Ingredients, effective 1 January 2018.