How to bring more men to the male grooming category?
A recent report from market insight firm Two by Two asks if male grooming is beauty’s ‘final frontier’, and suggests strategies for how more men can be attracted to the category.
Archives for October 11, 2017
Beauty brands need innovation and social media to excel, say pros at Beauty Biz Roundtable
The fall installment of the twice-yearly industry event took place late last week in Santa Monica, California, bringing cosmetics and personal care industry executives together for networking, brainstorming, and ideas sharing.
Exclusive Interview
Gallinée microbiome skin care founder: ‘the overclean attitude of the last 50 years doesn’t work’
We caught up with Marie Drago, founder of Gallinée, on why the enthusiasm for microbiome-related skin care is on the up, and how brands can meet the challenges and opportunities this poses.
Aptar: latest innovation roundup
We take a look at some of the latest innovations coming from major packaging players within the beauty and personal care industry. First up, Aptar.