Archives for June 4, 2017

Special newsletter - Indie brands

How brands, big and small, are appealing to consumers’ emotions

Welcome to the latest special edition newsletter on indie brands, looking at how organisations are striving to understand consumer emotions to drive new product developments and marketing techniques.

Anti-pollution breaks into hair care and colour cosmetics

With the effects of pollution remaining a prominent concern for conscious consumers, we ask Sharon Kwek, Senior Innovation and Insights Analyst, Beauty and Personal Care at Mintel, how companies are maximising innovation to achieve industry longevity.