Archives for May 2, 2017

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Bathing beauty trend: a closer look

By Lucy Whitehouse

Google recently picked out bathing as one of four key trends for beauty to watch, using data for the most popular searched terms globally.

Birkenstock ready for skin care expansion

By Lucy Whitehouse

German manufacturer most famous for its cork sandals, Birkenstock, is taking the plunge into skin care, hoping to maximise on its ‘wholesome’ brand image to court consumer demand for naturals.

Mintel analysis on consumer trust in Europe

By Lucy Whitehouse

The latest consumer research from Mintel suggests that deteriorating engagement with politics and the media is having a knock-on negative effect on consumer trust in FMCGs companies in Europe.