Archives for March 6, 2017

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Washington DC and the state of beauty industry

By Deanna Utroske

A week ago Monday, the Personal Care Products Council convened a panel, as part of the organization’s annual meeting, to discuss the ramifications that the new Presidential administration’s legislative endeavors and policies will have on the cosmetics...

Beauty and Fitness part 2: On-the-go make up

By Natasha Spencer

As the beauty and fitness partnership is gaining traction amongst active consumers, we continue our conversation with Sharon Kwek, Senior Innovation and Insights Analyst, Beauty and Personal Care at Mintel to look at why brands are creating make up...

Elizabeth Arden: A beauty brand turnaround case study

By Deanna Utroske

Last summer Revlon got into the prestige beauty business in a big way by acquiring Elizabeth Arden. Some two years before that deal, Elizabeth Arden invested in an Air Paris rebranding scheme that wisely leveraged the potential of content, sharing and...