News & Analysis on Cosmetics Innovation
Following on from the rise of the beauty advent calendar witnessed in the festive period in recent years, this holiday season has seen beauty crackers step into the spotlight as a popular new opportunity for brands.
Diversity continues to be a key focus for the beauty industry, as brands big and small increasingly look to cater to a multicultural consumer base. We consider how this evolved throughout 2016.
Some of the most impressive advances seen in the industry this year have come from the impact of digital, both in the retail space and in the arena of product offerings. We take a look back at some of the highlights.