Institute of Personal Care Science gears up for global expansion
The Institute of Personal Care Science (IPCS) has announced it is getting set to expand its offering of educational programmes for the industry on a global scale.
Archives for November 17, 2016
Ulta Beauty partners with yet another brand blurring the line between skin care and color cosmetics
Colorescience announced this week that a selection of the company’s sun care / color products will be sold at Ulta.com—a sign, perhaps, of both company’s belief that consumer interest in health-forward makeup is on the rise.
Ashland has a makeover with new corporate brand identity
Skin and hair care applications manufacturer Ashland has developed a new brand strategy and identity, which centres on the idea that the company is ‘Always Solving’ to meet customer and consumer demand.
Sensory in focus: Clariant responds with 'cool' natural sun care
Clariant is responding to the challenge posed by natural sun care: how to balance green formulations with the high consumer demands for an appealing product in regard to its sensory appeal.
How brands can evolve in personal care market part III
Part III: Using science and nature to launch productsIn the final part of our interview, we spoke to Vito Consiglio, Vice President, Personal and Home Care, Ashland, about how Ashland is responding to regional trends and consumer demands by investing in...