Formulating for rapid results
As consumers become increasingly demanding of great results from their personal care products, how can you best formulate a product to ensure your consumer gets the rapid results they are looking for?
News & Analysis on Cosmetics Innovation
As consumers become increasingly demanding of great results from their personal care products, how can you best formulate a product to ensure your consumer gets the rapid results they are looking for?
German personal care giant Beiersdorf is pushing forward its efforts to lead on innovation by expanding its ‘Pearlfinders’ initiative.
As the industry stirs from a summer slumber, ready to take on the final few months of the year, we take a look at the movements of one of EMEA’s busiest players in 2016 - L’Oréal.
Although naturals is a dominant trend for beauty, its fellow trend of eco-friendly, sustainable cosmetics is seeing rising consumer enthusiasm too: sunscreens are a key segment where this looks set to play out.