Ditching the trends: Shiseido innovation driven by research
International beauty giant Shiseido has spoken of its research- rather than trends-led approach to product development, and why it believes this is best for the brand and for its consumers.
News & Analysis on Cosmetics Innovation
International beauty giant Shiseido has spoken of its research- rather than trends-led approach to product development, and why it believes this is best for the brand and for its consumers.
As the apparently unstoppable rise of the naturals trend continues, an industry non-profit association, NATRUE, has spoken out against the lack of formal regulatory definition for the term.
Russian regulatory authorities have given their go ahead for Coty’s acquisition of P&G’s cosmetics business, Galleria Co.