Archives for April 5, 2016

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Unilever takes a page from the indie beauty playbook

By Deanna Utroske

At a CEW event last week in New York City, executives from the multinational personal care company spoke about how Unilever is leveraging the stories behind its core brands to premiumize its products.

Body Wraps Facebook ad branded ‘misleading’ over slimming claims

By Andrew MCDOUGALL

A Facebook advert for Body Wraps Berkshire has been told not to reappear again in its current form after the UK advertising watchdog said it lacked evidence that the beauty practice was responsible for the ‘slimming’ effect that it claimed.