News & Analysis on Cosmetics Innovation
Scientists have found that myristoleic acid, an active compound in Malva verticillata seeds, can activate Wnt reporter activity and increase cell proliferation in cultured human dermal papilla cells (DPC), making it a good candidate to treat hair loss.
Products that work to maintain skin health while still meeting the needs of the latest trends such as sensory, multifunctional, and ethical, will form the future of the cosmetics market, according to an industry expert.
Eco-sunscreen brand Sôvée is to be the first cosmetics company to use a clear packaging film based on renewable resources, specially developed by Italian Mater-Bi manufacturer Novamont to protect its products.