e.l.f. Cosmetics switches to synthetic brush fibers
At the behest of the nonprofit animal rights organization PETA, e.l.f has stopped using animal hair to make its beauty tools and hopes other industry brands will follow suit.
Archives for March 10, 2016
Nouveau Beauty questioned over misleading marketing claims, by ASA
Marketing claims are scrutinised heavily in the cosmetics industry these days and cosmetics firm Nouveau Beauty is the latest to find itself on the receiving end of a telling off by a UK advertising watchdog after it was deemed to be making misleading...
Elizabeth Arden study shows novel retinoid ester to be effective acne treatment
A new study has shown that a topical combination of retinoids (RC), alpha-hydroxy acids (AHA), salicylic acid (BHA), and lactic acid are a safe and effective treatment for acne as it can reduce inflammation and improve skin quality.
Sephora Accelerate announces first cohort of women-led beauty startups
This week the global beauty retailer named 8 North American beauty companies—specializing in skin care, cosmetics, and tech—that will be participating in Sephora’s inaugural business incubator program.
L’Oréal and Image Metrics sign new exclusive license agreement to further develop make-up app
The French company’s L’Oréal Paris brand builds on its two-year relationship with digital firm Image Metrics with a new license agreement relating to the Makeup Genius augmented reality app, with plans to explore new opportunities and further connect...
Evonik launches new beauty formulation concepts in China
Evonik, a leading global specialty chemicals company, used the recent PCHi trade show to launch a new concept, ''Trendy textures for new experiences', onto the China market.