Avon's new MD: is the company looking to strengthen in India?
Beauty giant Avon has recently appointed a new MD in India, in a move which suggests the company is looking to raise its profile in the country.
Archives for March 2, 2016
‘If marketers can increase brand engagement, they’ll ALWAYS see positive consumer behaviour’
Emotional engagement is a leading-indicator of consumer behaviour, sales, and profitability, and is now more difficult for consumer and personal care brands to achieve as the key drivers of brand engagement have shifted dramatically toward emotional...
Scientists identify grey hair gene for first time
Scientists at University College London have identified the gene for greying hair for the first time, as well as the genes influencing hair shape and density and this could have a big impact on products to delay the ageing process.
Clariant to offer Beraca’s natural ingredients in Germany, Austria, and Switzerland
Clariant has upped its sustainability focus and portfolio of natural ingredients with the announcement that it will distribute Brazilian firm Beraca’s cosmetics ingredient line in Germany Austria, and Switzerland.
New Avon LLC has arrived
The privately owned North American Avon business is a done deal this month as Cerberus Capital Management takes a majority stake in the beauty company—a transaction meant to make Avon profitable again.
Robert Graham men’s fragrance collection mimics liquor
The fashion brand’s latest project takes a cue from the presentation packaging and careful distillation processes commonly associated with spirits, a strategy the company founder believes will capture the attention of discerning men.