News & Analysis on Cosmetics Innovation
Brands and manufacturers are constantly innovating packaging as they look to engage consumers and build brand loyalty, and this is seeing six key trends influence the sector, according to market research firm Mintel.
The Danish consumer group THINK Chemicals has demanded that action be taken by Danish authorities after it found that polyaminopropyl biguanide (PHMB) is still being used in 36 cosmetics and personal care products on the market in the country.
The go-to hack for customizing nail colors is a mixture of eyeshadow and clear polish. Now Rungh, a DIY nail brand, is selling kits of pigment and polish to find out if the market is ready for home-blended lacquer.
The North American cosmetics and personal care market will be the in-focus country at this year’s in-cosmetics event which takes place in Paris from 12-14 April.
The companies are moving ahead with the transfer of 40+ cosmetics and personal care brands to Coty, but as of this week 2 of those brands are staying with P&G.
According to recent research by Assocham, with thanks to high internet penetration across tier-II and tier-III cities, luxury consumption is expected to grow by 30-35 per cent over the next three years.