The Old Spice brand portfolio gets a make-over
Procter & Gamble has decided to revamp one of the oldest men’s grooming brands by reformulating and rebranding with the help of a digital informercial to get the message out.
Archives for January 7, 2016
Frutarom invests in algae-based biotech start-up
Natural ingredient firm Frutarom is expanding its horizons in the promising world of algae-based biotech products with an investment in Israeli start-up company Algalo Industries; in a move that could impact its cosmetics and food interests.
Skin care ingredient shown to mimic anti-ageing effect of calorie restriction diet
Allantoin, which is a n ingredient commonly used in shampoos, lipsticks, , sun care , and skin care products, is one of several newly identified compounds that can mimic the life-extending effect of a starvation diet.
LVMH signs on to become part of the world’s largest consumer-focused investment firm
The newly formed private equity group L Catterton is a partnership among LVMH, Groupe Arnault, and Catterton, and is aiming to impact all the major consumer markets—cosmetics and perfumes included.
L’Oréal enters wearables market with My UV skin patch to better protect against sun damage
Beauty behemoth L’Oréal has marked its entrance into the world of flexible electronics with the launch of its first smart skin patch, smaller than a band aid, which utilises a sensor to analyse UV radiation on the skin.
Beiersdorf contributes to the 'Made in India' initiative with Nivea site
Beiersdorf's first manufacturing site to be based in Sanand, India will focus on Nivea's for Men range in an effort to provide the country's people with the best products.