News & Analysis on Cosmetics Innovation
Hair care products need to do fulfil the claims made on the pack and in advertising as this is the essence of claim substantiation, according to an industry expert, who says not doing so will result in losing consumer trust and challenges from rivals.
Ingredient suppliers Clariant and Beraca announce that the strategic partnership deal which sees the former acquire 30% of shares in the Brazilian firm’s Health & Personal Care Division, has been completed.
French ingredient supplier Silab has completed studies on its new natural anti-ageing active inspired by regenerative medicine, with the aim of stimulating a regenerative protein that naturally slows over time.