Archives for November 3, 2015

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The Perfume Shop breathes fresh life into customer experience through POP transformation

03-Nov-2015

By Andrew MCDOUGALL

Fragrance retailer The Perfume Shop has undertaken a major ongoing store refurbishment programme to transform the customer experience by calling upon retail display and point-of-purchase agency, arken P-O-P International to design and produce premium...

Coty relocates HQ to London as part of major structural changes

03-Nov-2015

By Simon Pitman

Coty has announced a complete restructuring of its business operations and executive team, while also making the decision to relocate its executive management office to London.

Important to get perfume pack right as it can influence olfactory perception

03-Nov-2015

By Andrew MCDOUGALL

Packaging plays an important role for the perfume industry, as visual communication applied to packaging design may increase its inﬂuence over the consumer, even to the point where it affects olfactory perception.