Archives for October 28, 2015

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EU beauty brands avoid Amazon at your peril!

By Andrew MCDOUGALL

Beauty brands in the EU are missing a trick if they avoid using online marketplace Amazon as digital agency L2 says that working with the e-tailer benefits brands by giving them more control over distribution, as well as heightened search visibility and...

Crabtree & Evelyn to utilise pop-up trend for Christmas season

By Andrew MCDOUGALL

Crabtree & Evelyn are opening up two pop-up stores in Chelsea and Brent Cross in London from the 30 October 2015 in order to embrace the start to the Christmas trading period at a time that is always extremely competitive for the beauty industry.

in-cosmetics Paris 2016 set to be biggest show yet

By Andrew MCDOUGALL

The in-cosmetics show returns to Paris in 2016, an is set to be the biggest ever instalment in its 26 year history according to the organisers, with a sensory bar focused on formulation set to feature for the first time.