News & Analysis on Cosmetics Innovation
The global market for organic personal care is continuing to grow at an average rate of almost 10% as the maturation of the category leads to enhanced production and more effective certification.
Beauty behemoth Estée Lauder is aiming to target millennials with company CEO Fabrizio Freda saying it is an important focus, and has lined up the Lauder and Clinique brands to do this.
Andrea Van Dam, CEO, of Women’s Marketing, Inc., spoke with Cosmetics Design about how significant Hispanic women, crossover trends, and word-of-mouth marketing are for the category.
While there is a big focus on attracting millennials who seek innovation right now, older consumers’ preferences become more established as they age suggesting that as they age, they become more brand loyal.