News & Analysis on Cosmetics Innovation
As the largest generation ever, Millennials’ spending will reach $2.5 trillion dollars in 5 years and the new Women 2020 study from Meredith Corporation highlights what that means for personal care and cosmetics brands.
Oriflame reports better-than-expected second quarter earnings with sales rising 4% in the third quarter so far too, thanks to successes in Latin America, Turkey, Africa and Asia as the company still contends with a tough climate in Russia and Ukraine.
Estee Lauder saw sales and earnings drop in the fourth quarter mainly due to a big drop in skin care as some of its heritage brands come up against big challenges attracting consumers.
Max Factor and CoverGirl are collaborating with Walt Disney subsidiary Lucasfilm for the launch of an expansive promotional campaign in support of the latest Star Wars film The Force Awakens which is released later this year.