News & Analysis on Cosmetics Innovation
Natura, Yves Rocher, The Body Shop, and Dabur are among the brands that consumers strongly identify with biodiversity; according to the Union for Ethical BioTrade’s Biodiversity Barometer as beauty brands lead the way.
Although a cosmetic brand might have a high level of social media engagement, ensuring that this leads to real advocacy of brands often means going that extra mile, a new SurveyMonkey study shows.
Women are taking to the internet and posting pictures of themselves with half of their faces ‘made up’ with cosmetics, and the other with nothing on it at all under the hashtag #ThePowerOfMakeUp to show the impact that cosmetics can have.