News & Analysis on Cosmetics Innovation
German consumers may spend more on cosmetics than any neighbouring market in Europe but there is still a huge gap in the market for beauty firms to sell through digital channels, as e-commerce remains low.
As today’s modern consumer seeks to simplify their beauty routines, the general perception is that this simplicity comes at the cost of efficacy, placing more pressure on brands to boost and better communicate product credentials.
We are used to seeing licorice in a sweet shop or as a flavour in food and beverages, but what if Nivea skin care maker Beiersdorf told you that topically applying a licorice extract in a sunscreen lotion would help protect against harmful ultraviolet rays?
A 70% Cocoa-content dark chocolate is set to be launched in the UK next month. But what separates it from regular chocolate bars is antioxidant properties that lend it beauty and anti-aging claims.