Archives for February 5, 2015

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Croda rebrands hair conditioning active to Kerestore 2.0

By Andrew MCDOUGALL

Croda is rebranding it Keramimic 2.0 ingredient to Kerestore 2.0 to better position it in the market and highlight the use and benefits of its unique biomimetic keratin, and provide a greater individual identity within the marketplace.

Estée Lauder US color cosmetics sales save the day!

By Michelle Yeomans

Despite a drop in demand for Estée Lauder’s heritage brands, US sales were on the up; thanks to new product introductions, holiday sets and expanded distribution in the company’s make-up and luxury categories.