Archives for December 3, 2014

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The Beard: an opportunity for growth

By Michelle Yeomans

According to Datamonitor, 51% of consumers believe obtaining the best value for money is most important when choosing a shaving product. So the market researcher wonders: are high prices to blame, or is it simply down to the ‘on trend’ hipster beard?

New opportunities for cosmetic brands with advent calendars

By Michelle Yeomans

The business of Advent calendars has always been a lucrative market. However, a version for grown-ups has created new opportunities for cosmetic brands, particularly this year with the rise of the festive ‘self-gifting’ trend.