News & Analysis on Cosmetics Innovation
The Spanish brand, created by Marie-Sixtine de Coral, has partnered with international hospitality supplier GM Groupe on amenities including soap, shower gel, shampoo, hair and body gel as well as body lotion.
Sweden and seven other Nordic countries want to see a crackdown on chemicals from the incoming European Commission with endocrine disrupters particularly singled out as an important area.
By 2018 the global market for natural cosmetics is anticipated to reach €10.1bn, and brands in that segment need to be particularly responsive to consumer expectations.
In its relaunch of the soap brand Lux across the North Africa and Middle East region, Unilever’s innovative use of the YouTube platform allowed its live steam event to reach 6.6 million viewers.
Fine fragrances and brands crossing over into scented body care and lifestyle products are taking advantage of top-level innovations, compelling ingredient stories and expert perfumers’ inspiration for success.