How to market anti-ageing to men? In the UK less is more
UK men want products to be marketed simply without a lot of adjectives or hype around ‘anti-ageing’ or ‘rejuvenation’ and marketing these products should follow this message.
Archives for July 30, 2014
Luxe Pack Monaco announces conference programme
Smart packaging, senses and luxury, responsible purchasing and 3D print are just a few of the topics that have been announced for the Luxe Pack Monaco conference programme this October.
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Avon turnaround is ‘taking longer than anticipated’
Avon Products admits that the company’s turnaround is taking longer than expected due to a difficult financial climate and tough markets, after announcing profits shrank in its second quarter.
MWV posts strong results helped by beauty packaging sales
Packaging and specialty chemicals provider MWV says that the strongest results came from its home, health and beauty packaging division, helping it post strong overall second quarter results.
Denmark concerned over 'Depend GelLack' nail polish product
Denmark has flagged up nail polish product ‘Depend GelLack’, following a number of consumers experiencing allergic reactions.