News & Analysis on Cosmetics Innovation
Latest research from analysts at Euromonitor International suggests German consumers are heavily swayed by the health and well being trend when it comes to choosing personal care products.
New technologies and applications, greater sustainability, and more traceability are some of the key areas helping to raise the profile of natural cosmetic ingredients, according to one industry expert.
Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.
Despite European data showing a 0.8% sales drop, the Russian perfumery and cosmetics industry is still proving to be prosperous with a growth rate reaching 11% in 2013.
Construction of L’Oreal’s newest European distribution centre has been completed in Milan, Italy.