Nivea’s new anti-ageing boutique targets older women
Beauty brand Nivea have recently launched a new ‘immersive’ retail space, dubbed Face Facts Boutique, with which the brand hopes to attract a larger consumer base of women aged 40 – 60.
News & Analysis on Cosmetics Innovation
Beauty brand Nivea have recently launched a new ‘immersive’ retail space, dubbed Face Facts Boutique, with which the brand hopes to attract a larger consumer base of women aged 40 – 60.
In yet another move which confirms L’Oreal is eager to press ahead with its digital dominance, the beauty giant has just announced the appointment of its first UK chief marketing officer.
Hindustan Unilever has confirmed its intent to expand the company’s direct distribution efforts in India, launching another novel marketing initiative which targets the individual personal care consumer.
Cosmoprof North America was bigger and more comprehensive than ever this year, with lots of new additions that also included a particular emphasis on the Italian cosmetics industry.
Cosmetics Design sat down with the global cosmetics giant after a UK publication claimed it is "using children to push its products" in the form of 'free parties.'