Studies show celebrity endorsers do not create beauty brand loyalty
Celebrity endorsement is no longer a sign of a trustworthy brand for consumers, according to researched collated by beauty retail giant Feel Unique.
Archives for July 3, 2014
Industry discusses future fragrance trends at World Perfumery Congress
Experts from around the globe met at the World Perfumery Congress in Deauville, France, to discuss the future trends in fragrance, with a particular focus on the topic of allergens.
Skin care devices work, but do we know about them?
New consumer research has found that people using skin care devices are happy with the outcome but awareness is low, offering a great marketing opportunity for companies in this space.