News & Analysis on Cosmetics Innovation
In a bid to attract a host of new consumers to its skin care products, Simple is launching a £7m ‘City Skin’ campaign, which highlights the increased likelihood of sensitive skin for those consumers living in urban areas.
As Cosmetics Europe announced that President of L’Oréal France, Loïc Armand, will take the reins as its President for the 2014 -2016 term, CosmeticsDesign-Europe.com was given an exclusive interview with the new boss - and his outlook is very positive.
Elizabeth Arden has announced a significant restructuring plan in a regulatory filing yesterday, that aims to reduce the size and cost of the company’s overhead structure.
Cosmetic deals with celebrities go way back, with the segment ramping up and then slowing down in recent years. However; products that speak to the tween/teenage consumer category, particularly in Europe, are still said to be worth investing in for brands.