Archives for May 27, 2014

← 2014

Search over: Google hires L’Oréal marketing guru

By Andrew MCDOUGALL

Search engine giant Google has turned to the marketing success of beauty behemoth L’Oréal in its search for the top marketing talent, announcing the arrival of Marc Speichert.

Emphasis on quality is the big beauty winner in China

By Andrew MCDOUGALL

As the Chinese buyer market prepares to become the new reference point for industry, product safety concerns drive sales of imported brands, and the guarantee of quality is paying the biggest dividends.

Brand brings ‘beauty pub’ Benefit to women for World Cup

By Andrew MCDOUGALL

The FIFA World Cup in Brazil this summer is getting people all around the world excited, and cosmetics brand Benefit is looking to score a few goals of its own by setting up a pop-up ‘beauty pub’ dedicated to the beautiful game.