News & Analysis on Cosmetics Innovation
It is no secret that anti-ageing is such a lucrative segment of the skin care market, but while the natural trend may be driving the market, intense competition could be hindering some.
Cosmetics brand Charlotte Tilbury is using e-commerce data to identify lucrative new markets, in a move which profits from the huge potential offered to beauty brands by big data.
AMA laboratories claims it has developed the first protocol that protects against infrared, which scientists have found to cause as much damage as sun-related IRA radiation.