News & Analysis on Cosmetics Innovation
Sweden based cosmetics company Foreo has big aspirations to brighten the surface of the moon - not with concealer, but with a goal to reflect slightly more sunlight onto Earth, making the night sky brighter.
“Innovation is not dead,” notes industry expert Steve Barton, but, according to the professional skin biologist, it’s certainly not alive and kicking. “How many alphabet creams can you possibly need?” he wonders.
Cosmetics brands need to make it their mission to ensure that the word ‘green’ is used correctly and does not confuse consumers and lose its meaning, according to Estée Lauder’s Aveda brand.
A new market report by Markets and Markets which details the size and growth of in-vitro toxicology and toxicity testing markets across the world states that Europe is to hold its position as largest until 2018.
It is important for ingredient suppliers to stay relevant and follow the trends – which in skin care right now, is coming from Asia…
Two years after launching its Care Creations brand to reach all consumers from different markets around the world, BASF has now developed new innovations based on consumer needs, which are just as important to ingredient suppliers.