News & Analysis on Cosmetics Innovation
The latest research from Imogen Matthews Associates, in association with YouGov, reports more consumers than ever are waiting for discounts before they buy cosmetics. A strategy which may have backfired for some premium brands.
At the in-cosmetics event in Hamburg, Cosmetics Design spoke to exhibition manager Cathy Laporte on day 2 about traffic numbers and what features of the show stood out for her this year.
As more and more beauty brands strive to master the social media platform to connect people and interact, digital specialists have found color cosmetics player MAC to be ahead of the game with its strategy.
France-based specialty chemicals player SEPPIC is making the move into the hair care category. At the in-cosmetics event we spoke to Lucie Maisonneuve, product and market manager for the company's personal care unit, to find out about the company's...