Archives for March 19, 2014

← 2014

Luxe Pack New York to expand, with new features

By Simon Pitman

Luxe Pack New York continues to develop into one of the most important events for the North American beauty packaging industry, with a bigger than ever event planned for this year, incorporating a number of new features.

*Cosmetics Vision Special*

Time for brands to look outside the box

By Andrew MCDOUGALL

When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.