Digital beauty opportunities for French firms lie close to home
Beauty brands in France may be missing an opportunity in the digital arena by focusing too much attention on emerging markets than ones closer to home.
Archives for February 18, 2014
Expert reveals customisation opps brands may be missing in ecommerce
Analysts predict e-commerce purchasing to dominate 70% of all goods bought by 2020. With the rise of this platform comes the opportunity for packaging customisation, but the industry has yet to tap into this, says a RHIEM expert.
EC launches consultation on fragrance allergens
The European Commission has opened up a consultation on fragrance allergens as it says there is ‘a need for a regular review of those lists.'