News & Analysis on Cosmetics Innovation
Naturex has reinforced its position in Latin America with the acquisition of a majority stake in Chile Botanics; a company that produces Quillaja extracts used in the cosmetics industry among others.
L’Oréal announces its decision to pull its Garnier brand out of China stating that it will look to concentrate on other brands that are performing stronger in the region.
The organisers of the PCHi event, which opens its doors in Shanghai next month, claim the event will be the biggest to date, with more exhibitors and numerous new elements to the programme.
Despite Chanel’s vast portfolio of luxury goods, it’s the brand’s investment in the cosmetics sector that is coming up trumps, currently accounting for 55% of its annual revenue.
Following the adoption of the EU Cosmetics Directive last summer, one expert believes that companies are now going to have to be extra vigilant about product claims. This is the first of a two-part article.
All too often cosmetics companies are picked out for making misleading claims in adverts, but this time PZ Cussons recorded a resounding victory after producing detailed evidence to back up all claims made.